Protecting the Consumer and Servicing
the Trade with Independence and Integrity

AnchorCert Academy, a division of Assay Office Birmingham, offers relevant, interactive commercial training for the jewellery, gemstone and precious metals industry. One day or half day courses are delivered by independent experts who are current practitioners in their profession. Prices are competitive and the level of repeat business and excellent feedback is evidence of the value of these courses.

AnchorCert Academy is now established in its purpose built facility within the new Assay Office Birmingham and booking for courses for the remainder of 2015 is now open. Full details are below.


The AnchorCert Academy Training Course schedule is detailed below, and we are open for bookings. Early booking is strongly recommended as places are limited.

You can now book and pay online by clicking the image below

Don’t forget - all courses include a brief tour of the hallmarking floor, so this represents a chance to see behind the scenes of this wonderful 21st Century facility.

The FIRST training courses to be held at 1 Moreton Street, Birmingham B1 3AX, are as follows:


Understanding Diamonds

Intended for retail staff who already have some experience of selling jewellery and precious stones. A one day course to improve confidence when selling diamonds. Delegates will study and observe loose diamonds using a 10x loupe and gain a greater understanding of the 4 C’s, diamond treatments, simulants and synthetics.

  • Tuesday 15th September

  • Tuesday 22nd September

  • Tuesday 6th October

  • Tuesday 3rd November

£265 + VAT per delegate

Understanding Coloured Gemstones

An in depth look at some of the most important coloured stones used in jewellery, including sapphires, rubies, emeralds and tanzanite. Delegates gain a good commercial understanding of these stones. A practical session will give participants greater confidence in identifying coloured stones and their imitations.

  • Tuesday 29th September

  • Tuesday 20th October

  • Tuesday 17th November

£265 + VAT per delegate


Understanding Jewellery Valuations

An intensive one day course outlining the methodology and many different approaches required to produce a fair jewellery valuation, appropriate to its intended use. In addition to basic diamond, coloured gemstone and metal pricing delegates will examine items of jewellery for assessment. Ideal for retailers, pawnbrokers, auctioneers, those involved in consumer complaints or insurance replacement.

  • Thursday 24th September

  • Thursday 22nd October

  • Thursday 19th November

£215 + VAT per delegate


Understanding Watches

A one day course to provide a basic understanding of the technical aspects and benefits of different types of watches, improving confidence when selling or assessing a watch. Delegates will handle and study watches closely, and disassemble items using standard tools. Basic practical skills will enable delegates to diagnose possible faults and carry out maintenance repairs.

  • Wednesday 7th October

  • Wednesday 4th November

£215 + VAT per delegate


Understanding Hallmarking

A half-day event including a rare opportunity to go visit the Hallmarking Floor at Assay Office Birmingham. Ideal for those working in the jewellery or precious metal trades, collectors, and members of the public who would like to learn more about Hallmarking, including the history of Hallmarking in the UK and current legislation.

  • Thursday 17th September

  • Thursday 8th October

  • Thursday 5th November

£80 + VAT per delegate

Understanding Antique Jewellery

An introductory one day training course to provide delegates with the confidence to assess an item of second-hand or antique jewellery. It includes interactive sessions on handling, identifying and examining diamonds and coloured gemstones and sessions on Hallmarking and the history of jewellery styles.

  • Wednesday 14th October

  • Wednesday 18th November

£175 + VAT per delegate

Understanding Consumer Product Safety Compliance

A one day course offers basic level training for jewellery technologists and costume jewellery and fashion accessories buyers. An invaluable overview of the current compliance requirements for precious and non-precious metals and accessories. Delivered by industry experts sharing invaluable knowledge and experience from the AnchorCert Analytical Laboratory at Assay Office Birmingham.

  • Wednesday 30th September

  • Wednesday 21st October

£215 + VAT per delegate

To find out more information about AnchorCert Academy and see more details of each course programme visit TODAY.

Alternatively to book your place call us today on T: 0121 262 1024 or e-mail

If you have other training requirements that are more bespoke to your organisation and staff abilities please contact us and we can discuss a more tailored approach. This will attract additional fees.

Assay Office Birmingham looks forward to welcoming you soon.




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