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ANCHORCERT GEM LAB IS DELIGHTED TO CONTRATULATE ONE DIRECTION ON THEIR CURRENT NUMBER ONE SELLING ALBULM IN THE USA.  THE BOYS RECENTLY ROCKED THE BHANGRA STYLE WHILST CELEBRATING ANCHORCERT GEM LAB’s 10th ANNIVERSARY.  They thrilled  guests by joining in the Bhangra dancing entertainment marking the first decade of the UK’s premier gemmological service, based in the heart of Birmingham’s Jewellery Quarter.

AnchorCert Diamond & Gemstone Laboratory is a division of The Birmingham Assay Office providing professional services to the jewellery industry and to the consumer.  Its success lies in the skills and dedication of its team of expert gemmologists and support staff who continually strive to provide innovative, and industry leading solutions to the needs of the 21st Century international jewellery industry.  This was most recently evidenced by the development of the AnchorCert Gemstone Weight Estimator APP for smart phones and tablets which can in a couple of clicks estimate the weight of any set gemstone from measurements entered.  The APP has been developed in Birmingham and is being downloaded by gemmologists all over the world. Harvey Nichols Store Manager, Kevin Breese watched on in amazement and later described the scene as “surreal” as Harry Styles, and fellow band members Zain Mailik and Liam Payne from One Direction, along with Corden, the popular Gavin and Stacey star joined the Birmingham based Sansaar Group Dhol drummers and Bhangra dancers and entertained guests with their interpretation of the traditional Punjabi folk dance.  The Assay Office Chairman, Kay Alexander, and Chief Executive Michael Allchin both wearing grand Chains of Office for the occasion also joined in... AnchorCert - 10th Anniversary Celebrations Chief Executive and Assay Master, Michael Allchin, said of the event “This was a fantastic evening and a fitting tribute to the hard work and achievements of the Anchorcert team.   It embraced the culture, creativity, and inspirational thinking that is at the heart of AnchorCert, The Birmingham Assay Office, and the City of Birmingham”.  YOU TOO CAN BE A PART OF THE CELEBRATIONS WITH ONE DIRECTION.  WATCH THE YouTube clip of the AnchorCert Party which has been set to the One Direction single – “What Makes You Beautiful” and before long you will be smiling, singing along and feeling the beat.  HOW DID YOU MISS THIS   To date the film has been viewed by over 60,000 virtual partygoers......... Here’s the link             The AnchorCert Diamond & Gem Lab service is provided by highly qualified Gemmologists and is the first UK laboratory to achieve UKAS accreditation to ISO 17025.  AnchorCert offers independent, expert reports & certification of diamonds, precious gemstones & pearls.  AnchorCert is a division of The Birmingham Assay Office.  The Birmingham Assay Office is now the largest in the world, and as a not-for-profit organisation has been a centre of expert opinion and independent assessment of jewellery and precious metals for approaching 250 years.  The organisation prides itself on its high level of service and the use of the latest technology by all its commercial divisions; from hallmarking, diamond and gemstone certification, jewellery, watch and silverware valuations through to precious and non precious metal testing, product safety and quality assurance testing as well as educational training and consultancy AnchorCert - 10th Anniversary Celebrations



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