Protecting the Consumer and Servicing
the Trade with Independence and Integrity

e-shopping via the internet and mobile phone is well established and used by many as a source of product information before hitting the High Street. Distance selling has driven the increased use of diamond certificates, introducing customers to new concepts about quality and value and the consumer is increasingly informed and demanding. It is therefore essential that retail staff are confident and knowledgeable and can readily respond to the many questions posed by pre purchase research. The Birmingham Assay Office has extended its core programme of training courses to introduce two brand new one day interactive courses in 2012. These present text book information translated into commercially focused product knowledge and are aimed to enthuse retail staff and increase their confidence and therefore their success rate in selling jewellery. 'Selling Coloured Gemstones' delivers technical information about the most important gemstones, including treatments, synthetics and key selling points for each one. With a maximum of five delegates the course is an excellent



Goldsmiths’ Craft & Design Council FINAL CALL for entries and KEY DIARY DATES

5th Jan 2023

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The Birmingham Assay Office nominate Midland’s Air Ambulance Charity and The Benevolent Society as their chosen charities for their 250th anniversary.

4th Jan 2023

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Dippal Manchanda appointed as Chairman of the British Standards Institution STI/53 – jewellery and horology committee

5th Dec 2022

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British Hallmarking Council and National Association of Jewellers announce the HALO Award for online promotion of the hallmark.

30th Jun 2022

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25th Sep 2018

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City of Wolverhampton wins Touchstone Award 2018

8th Jun 2018

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